Using Library Materials In Touristic Marketing Of Svaneti

Abstract

Tourism is one of the priorities and developing field of economy, which is proved by the amount of visitors and locals participating in domestic tourism. Foreign visitors who love mountaineering admire Svaneti. Government of Georgia and regional administration of Samgelo -Zemo Svaneti considers the following steps to support the strategic development of tourism: support to agricultural field, maintenance of architectural buildings, arranging the roads leading towards them, arrangement of tourism infrastructure, developing interest towards tourism among the locals, creating new touristic routes and products, supporting the manufacture of local crafts and souvenirs and improving the service of guides. Besides, the government drew attention on increasing of marketing activities in the field of tourism.

According to the recommendation of the world tourism organization the basic function of touristic marketing is to establish contact with the consumers, which simplifies dividing the touristic market into segments. Division into segments support considering the interest of a concrete consumer, creates a new touristic product and improves the quality of a service. Accordingly, all of these are reflected on the amount of visitors and income.

The level of education of guides and hosts, their broad horizon of thinking and the knowledge of culture and history of Georgia, have a big influence in terms of creating the interesting image of the country. Municipal libraries have the capacity of supporting the guides and other individuals from the tourism industry by offering the relevant information and literature.

The article contains the works of the Georgian scientists and travellers, which describe the origin and character of Georgians, history of Svaneti, verbal sayings, hospitality, hunting habits, traditions, rituals, legends and myths, histories about the alpinists, flora and fauna of Svaneti.